/ Published on 2024/02/15
LIGHTS, CAMERA, OOPS!
The not-so-obvious video production mistakes.
In the field of video production, where technology has democratically opened the doors to high-quality multimedia for almost everyone, there’s a bit of an art to getting it just right. It’s like owning a great camera but still learning to capture that perfect shot. At Alter Set, we grasp this concept in full. Let’s walk through some common missteps that even the best of us can make when creating video content.
Credit: Are.na ✶✶
#1 — Knowing Your Audience: A Compass for Creativity
Identifying your audience is crucial. It’s like knowing whom you’re talking to at a party. Each audience needs a different conversation, and if you miss this, your message might as well be spoken into the void.
#2 — So, What’s Next?
A video without a call to action is like a story without an ending. Don’t leave your audience hanging; tell them what you want them to do next. It’s like guiding them to the next chapter.
#3 — Underestimating the Power of Light
Lighting is to video what seasoning is to food. It can make or break your production. This is why at Alter Set, professional lighting is a staple in our toolkit, bringing out the best in your subject and elevating your video from amateur to pro.
#4 — “Just” a Video
Never say “just” a video. With so much video content out there, it’s essential to create something that really catches the eye. It’s not just about filming; it’s about crafting a story.
#5 — Is Video Always the Answer?
Not always. While video is a versatile medium, it’s not the one-size-fits-all answer for every communication need. It works best when it’s showing something that can’t be as effectively conveyed through other means.
#6 — The Sound of Silence (or Noise)
Good audio is half your video. Using your camera’s built-in mic often falls short in clarity. External mics are your friends here.
#7 — Wing It and Hope for the Best
Letting employees “just wing it” on camera is like sending someone to a battle unarmed. Preparation is key. Use a teleprompter, bullet points, or even just a well-rehearsed script.
Remember the old saying, “if it’s worth doing, it’s worth doing well.” This is especially true for video production. It’s not just about avoiding these pitfalls; it’s about understanding the subtle art of mixing together a video that speaks to your audience and conveys your message with clarity and impact. At Alter Set, we navigate these complexities daily, ensuring every frame, every cut, and every word aligns perfectly with your vision.
#1 — Knowing Your Audience: A Compass for Creativity
Identifying your audience is crucial. It’s like knowing whom you’re talking to at a party. Each audience needs a different conversation, and if you miss this, your message might as well be spoken into the void.
#2 — So, What’s Next?
A video without a call to action is like a story without an ending. Don’t leave your audience hanging; tell them what you want them to do next. It’s like guiding them to the next chapter.
#3 — Underestimating the Power of Light
Lighting is to video what seasoning is to food. It can make or break your production. This is why at Alter Set, professional lighting is a staple in our toolkit, bringing out the best in your subject and elevating your video from amateur to pro.
#4 — “Just” a Video
Never say “just” a video. With so much video content out there, it’s essential to create something that really catches the eye. It’s not just about filming; it’s about crafting a story.
#5 — Is Video Always the Answer?
Not always. While video is a versatile medium, it’s not the one-size-fits-all answer for every communication need. It works best when it’s showing something that can’t be as effectively conveyed through other means.
#6 — The Sound of Silence (or Noise)
Good audio is half your video. Using your camera’s built-in mic often falls short in clarity. External mics are your friends here.
#7 — Wing It and Hope for the Best
Letting employees “just wing it” on camera is like sending someone to a battle unarmed. Preparation is key. Use a teleprompter, bullet points, or even just a well-rehearsed script.
Remember the old saying, “if it’s worth doing, it’s worth doing well.” This is especially true for video production. It’s not just about avoiding these pitfalls; it’s about understanding the subtle art of mixing together a video that speaks to your audience and conveys your message with clarity and impact. At Alter Set, we navigate these complexities daily, ensuring every frame, every cut, and every word aligns perfectly with your vision.