In this commercial for Silpo, directed by Kate Mingazirova and represented by Alter Set, the focus is on the themes of safety and family. The visuals, under Kate's direction, beautifully intertwine the essence of family care with the reassuring presence of Silpo, emphasizing the store's role in enhancing the family experience. This commercial is crafted to resonate with viewers, highlighting the comforting assurance of having a reliable and family-friendly shopping destination.